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Hi! I am Mamaearth Berry Blast Kids Toothpaste. I love to see your baby smile. I am fluoride and SLS free, so you don’t need to worry if more toothpaste ends up in your baby’s tummy than in the sink. I remove plaque and taste awesome. I am thoughtfully formulated with high-quality ingredients like Xylitol, Aloe & Stevia. Introduce me to your babies, and I will strengthen their gums and be their best friend forever.NPR 360.00